Who else needs help choosing a niche? Do you find yourself enthusiastic and excited about starting an online or home based business... but simply aren't able to narrow down a "niche" to start with?
As you probably have already noticed... if you are struggling to find a niche, you are FAR from alone.
The simple fact of my own experience is THIS:
I see more people FUMBLE, stumble and flail and fail when it comes to choosing the right niche or market as a encumbrance to launching their business than ANYTHING else, and some will literally waste weeks, months or even YERAS simply trying to find the perfect market to enter.
Don't let that person be you.
Why?
Because the PARALYSIS of over analysis will cost you more critical time, effort, energy and enthusiasm than anything else... and if you're not vigilant about making progress, you can "over think" your way into doing nothing.
So what is the secret to picking the perfect niche?
Is it keyword research?
Or some sort of exotic or esoteric marketing metric that only the gurus understand?
In my view, there are only 2 types of niches:
Mercenary markets. (where you are trying to earn money as an affiliate, or trying to pick a market around metrics)
And -
Meaningful markets. (where you are literally doing something you love, and aligning your efforts, your energy and your enthusiasm around a sense of PASSION and purpose about your work)
It shouldn't take a rocket scientist to figure out which approach is best!
(and which leads to a more profitable, more enjoyable and more rewarding business model as well)
If you DO simply care about money more than meaning?
Pick BIG markets with lots of traffic. Niches like diet, dating and divorce with evergreen audiences and that never go out of style are the best. (I've generated millions of readers using this approach in more BIG niches than I can count, all with 100% free traffic as well)
BUT -
If you are choosing a meaningful market, and I hope you are, first spend a little bit of time thinking about what your heart wants, and NOT your head.
Where do you see yourself in 5 years? In 10 years? What is your LEGACY going to look like when you're done?
Take a long term perspective on your niche, rather than chasing dollars everyday, and you'll find yourself feeling EMPOWERED by your work, rather than an impatience to make a profit.
And truthfully, from my own perspective as a person who has tried and applied both approaches above
with a fair amount of success in each, a MEANINGFUL market in a niche you love is key.
PASSION and progress over pure profit. Contribution and community over cash.
A meaningful market will motivate you to do great things. A mercenary market will help you make money. They both can work.
But YOUR perfect niche only will be found in 1 of the 2.
Choose wisely.
PASSION Can Make You Rich!
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